Storytelling that sells, strategy that scales.

Angkrish Gujral

I didn’t take the conventional highway to marketing, I took the scenic route. It started at age 12 when I packed my bags for Mayo College, one of India’s leading boarding schools. That was my first act of independence, and the stage which quite literally became my second home. Theatre gave me my voice, debates gave me the drive to defend ideas, and somewhere in between, I discovered the power of storytelling. Next came engineering at Manipal Institute of Technology. An unexpected detour for a storyteller, but one that trained me to think in systems, build frameworks, and embrace complexity. It gave me a backstage pass into how products work and how people interact with them. By the time I pursued my master’s in marketing at NYU, my foundation was rock solid. I’d lived the blend of art and analysis, of creativity and clarity. I dove deep into consumer behavior, branding, and GTM strategies. Writing content, building narratives, and obsessing over what makes someone stop scrolling and start caring became my second nature.

I never set out to build a niche in B2B Product Marketing, I stumbled into it. But somewhere along the way, I realized I could translate tech-speak into human-speak, craft messages that resonate, and create positioning that doesn’t just sound good—it drives action. Today, I help products find their place in people’s minds (and hearts), no matter how complex they are under the hood. I’m still a consumer buff, still a content junkie, still the theatre kid at heart who believes in the magic of a well-told story. Whether it's a SaaS tool or a stage monologue, my mission is the same: to connect, to inspire, and to make people feel something real. Because at the end of the day, B2B marketers are leaning towards B2C techniques and finding more creative ways to reach there audience, since at the core B2B is just human-to-human—and that’s where the magic happens.

~ Always Creating ~ Always Solving ~ Always Connecting

~ Always Creating ~ Always Solving ~ Always Connecting

Skills

  • I use qualitative and quantitative research methodologies to understand market trends, customer behavior, and industry dynamics.

    Techniques & Strategies:

    1. Surveys & Interviews

    2. Data Analytics & Trend Forecasting

    3. Persona Development

    4. Sentiment Analysis

    5. Market Sizing & TAM/SAM Analysis

  • I evaluate market competitors to identify opportunities, threats, and differentiation strategies. Techniques & Strategies:

    1. SWOT Analysis

    2. Porter’s Five Forces –

    3. Feature Benchmarking –

    4. Customer Journey Mapping

    5. Win/Loss Analysis –

  • I identify gaps in product offerings, customer expectations, and market needs to refine product and marketing strategies

    Techniques & Strategies:

    1. Voice of Customer (VoC) Analysis

    2. Competitor Gap Analysis

    3. Product Roadmap Alignment

    4. Churn & Retention Analysis

    5. Positioning & Messaging Review

  • I craft comprehensive GTM strategies that align sales, marketing, and product teams to drive product adoption & revenue growth.

    Techniques & Strategies:

    1. ICP (Ideal Customer Profile) & Persona Development

    2. Channel Strategy

    3. Launch Roadmap & Phased Rollout

    4. Sales Enablement & Training

    5. KPIs & Performance Tracking

  • Item description

  • I have executed automated and drip email campaigns, leveraging A/B testing and segmentation to improve engagement. At Rite Geosystems, I implemented an email drip campaign that increased open rates by 25% and click-through rates by 20%. I use HubSpot, Salesforce, and Apollo for email automation, performance tracking, and audience segmentation.

  • I specialize in writing technical blogs, whitepapers, product papers and user guides to communicate complex information effectively. At Cisco, I worked with engineering teams to translate cloud security insights into digestible content for CISOs and security professionals. At Encardio Rite, I regularly produced monthly newsletters, blogs and customer success stories. My technical writing extends to product documentation, UX copywriting, and sales enablement content.

  • I have experience in creating low-fidelity wireframes and prototypes to visualize product ideas. I developed UI wireframes for CogniAble’s therapy tracking app, Encardio Rite’ s Proqio (working on new feature updates) ensuring seamless user experience and feature alignment. I collaborate closely with product and design teams to refine UX/UI for better usability.

  • Description text goes here

  • With 2 years of experience using HubSpot, I have leveraged the platform for CRM management, marketing automation, lead nurturing, and performance tracking.

    Expertise

    1. CRM & Pipeline Management

    2. Email Marketing & Automation

    3. Lead Scoring & Segmentation

    4. Performance Analytics & Reporting

  • I have extensive experience using Google Analytics to track user behavior, campaign performance, and website engagement.

    Key Abilities:

    1. Traffic Analysis – Track user sessions, bounce rates, and page performance.

    2. Goal & Event Tracking – Set up conversion goals to measure lead generation success.

    3. Audience Segmentation – Analyze user demographics, geolocation, and behavior flow.

    4. Campaign Performance – Measure ROI and performance of email, paid, and organic campaigns.

    5. SEO & Content Performance – Assess keyword effectiveness and content engagement.

  • I have expert-level experience in using Zapier to automate workflows and improve efficiency across marketing and sales processes.

    Key Abilities:

    1. Workflow Automation – Set up multi-step zaps to automate marketing and CRM tasks.

    2. Integration Mastery – Connect platforms like HubSpot, Gmail, Slack and Google Sheets for seamless data transfer.

    3. Lead Management – Automate lead capture, segmentation, and email follow-ups.

    4. Campaign Efficiency – Automate email sequences and response tracking.

  • I have intermediate-level experience using Figma to design marketing assets, wireframes, and prototypes.

    Key Abilities:

    1. Wireframing & Prototyping – Create low-fidelity wireframes for product and marketing pages.

    2. Marketing Collateral Design – Design landing pages, social media creatives, and pitch decks.

    3. Cross-Team Collaboration – Work with design and product teams for branding consistency.

  • Item description

  • I have skilled-level expertise in Canva, creating marketing and sales materials, pitch decks, and social media creatives.

    Key Abilities:

    1. Presentation & Pitch Decks – Design visually engaging decks for investors and sales teams.

    2. Social Media Graphics – Create templates for LinkedIn, Twitter, and Instagram campaigns.

    3. Event & Promo Material – Develop flyers, posters, and banners for marketing activations.

    4. Branding & Consistency – Maintain brand guidelines across all designs.

  • I have utilized SharePoint for document collaboration and resource management. At Cisco, I launched an internal marketing resource hub, improving team collaboration and reducing campaign execution time by 8%.

Testimonials

  • "Angkrish is a quick learner who quickly grasped technical concepts and turned them into compelling narratives and messaging documents. His initiative, strong communication skills, and dedication allowed him to produce results quickly and make a significant impact during his time with us. He is well-prepared for a successful marketing career."

    Ken Smith - Senior Marketing Manager, Cisco

  • He brought a fresh energy to the team and was exceptional in creating pitch decks and presentations that effectively communicated our value proposition. He successfully conducted targeted email and social media campaigns, demonstrating strategic thinking and strong storytelling abilities. His collaborative approach made him a valuable team player

    Manu Kohli - CEO, CogniAble

  • "I was impressed by Angkrish's performance as a Product Marketing Manager especially in his cross-functional collaboration. He consistently brought creative and exceptional ideas for product promotion and go-to-market strategies. His knack for developing impactful marketing initiatives made a significant difference in our overall market presence."

    Amit Gujral - Director, Encardio Rite Group