Storytelling that sells, strategy that scales.

An Engineer by default, actor by passion and Marketer by profession

didn’t take the conventional highway to marketing—I took the scenic route, with detours through theatre, engineering, and a fair share of learnings along the way. Each twist shaped how I think, create, and connect. Travel is my fuel, immersing me in cultures, people, and stories that sharpen my adaptability, storytelling, and empathy. I thrive on turning complexity into compelling narratives, blending analytical precision with creative intuition to bridge the gap between products and people. Every challenge, every pivot has only reinforced one thing, I was made to tell stories that drive impact.

I never set out to build a niche in B2B Product Marketing, I stumbled into it, embraced it, and, before I knew it, made it my own. I’ve always been fascinated by consumers—what they want, why they buy, and and the psychology behind what makes people say ‘yes’ to a product (And yes, the consumer marketing buff in me still refuses to retire). I thought my path would lead me straight to B2C or D2C, bringing products directly to the people who need them. But along the way, I found myself in a different world, one where I bridge technical depth with marketing strategy, translate complexity into clarity, and craft narratives that don’t just inform, but drive real action. Because at the end of the day, B2B marketers are leaning towards B2C techniques and finding more creative ways to reach there audience, since at the core B2B is just human-to-human—and that’s where the magic happens.

~ Always Creating ~ Always Solving ~ Always Connecting

~ Always Creating ~ Always Solving ~ Always Connecting

Skills

  • I use qualitative and quantitative research methodologies to understand market trends, customer behavior, and industry dynamics.

    Techniques & Strategies:

    1. Surveys & Interviews

    2. Data Analytics & Trend Forecasting

    3. Persona Development

    4. Sentiment Analysis

    5. Market Sizing & TAM/SAM Analysis

  • I evaluate market competitors to identify opportunities, threats, and differentiation strategies. Techniques & Strategies:

    1. SWOT Analysis

    2. Porter’s Five Forces –

    3. Feature Benchmarking –

    4. Customer Journey Mapping

    5. Win/Loss Analysis –

  • I identify gaps in product offerings, customer expectations, and market needs to refine product and marketing strategies

    Techniques & Strategies:

    1. Voice of Customer (VoC) Analysis

    2. Competitor Gap Analysis

    3. Product Roadmap Alignment

    4. Churn & Retention Analysis

    5. Positioning & Messaging Review

  • I craft comprehensive GTM strategies that align sales, marketing, and product teams to drive product adoption & revenue growth.

    Techniques & Strategies:

    1. ICP (Ideal Customer Profile) & Persona Development

    2. Channel Strategy

    3. Launch Roadmap & Phased Rollout

    4. Sales Enablement & Training

    5. KPIs & Performance Tracking

  • Item description

  • I have executed automated and drip email campaigns, leveraging A/B testing and segmentation to improve engagement. At Rite Geosystems, I implemented an email drip campaign that increased open rates by 25% and click-through rates by 20%. I use HubSpot, Salesforce, and Apollo for email automation, performance tracking, and audience segmentation.

  • I specialize in writing technical blogs, whitepapers, product papers and user guides to communicate complex information effectively. At Cisco, I worked with engineering teams to translate cloud security insights into digestible content for CISOs and security professionals. At Encardio Rite, I regularly produced monthly newsletters, blogs and customer success stories. My technical writing extends to product documentation, UX copywriting, and sales enablement content.

  • I have experience in creating low-fidelity wireframes and prototypes to visualize product ideas. I developed UI wireframes for CogniAble’s therapy tracking app, Encardio Rite’ s Proqio (working on new feature updates) ensuring seamless user experience and feature alignment. I collaborate closely with product and design teams to refine UX/UI for better usability.

  • Description text goes here

  • With 2 years of experience using HubSpot, I have leveraged the platform for CRM management, marketing automation, lead nurturing, and performance tracking.

    Expertise

    1. CRM & Pipeline Management

    2. Email Marketing & Automation

    3. Lead Scoring & Segmentation

    4. Performance Analytics & Reporting

  • I have extensive experience using Google Analytics to track user behavior, campaign performance, and website engagement.

    Key Abilities:

    1. Traffic Analysis – Track user sessions, bounce rates, and page performance.

    2. Goal & Event Tracking – Set up conversion goals to measure lead generation success.

    3. Audience Segmentation – Analyze user demographics, geolocation, and behavior flow.

    4. Campaign Performance – Measure ROI and performance of email, paid, and organic campaigns.

    5. SEO & Content Performance – Assess keyword effectiveness and content engagement.

  • I have expert-level experience in using Zapier to automate workflows and improve efficiency across marketing and sales processes.

    Key Abilities:

    1. Workflow Automation – Set up multi-step zaps to automate marketing and CRM tasks.

    2. Integration Mastery – Connect platforms like HubSpot, Gmail, Slack and Google Sheets for seamless data transfer.

    3. Lead Management – Automate lead capture, segmentation, and email follow-ups.

    4. Campaign Efficiency – Automate email sequences and response tracking.

  • I have intermediate-level experience using Figma to design marketing assets, wireframes, and prototypes.

    Key Abilities:

    1. Wireframing & Prototyping – Create low-fidelity wireframes for product and marketing pages.

    2. Marketing Collateral Design – Design landing pages, social media creatives, and pitch decks.

    3. Cross-Team Collaboration – Work with design and product teams for branding consistency.

  • Item description

  • I have skilled-level expertise in Canva, creating marketing and sales materials, pitch decks, and social media creatives.

    Key Abilities:

    1. Presentation & Pitch Decks – Design visually engaging decks for investors and sales teams.

    2. Social Media Graphics – Create templates for LinkedIn, Twitter, and Instagram campaigns.

    3. Event & Promo Material – Develop flyers, posters, and banners for marketing activations.

    4. Branding & Consistency – Maintain brand guidelines across all designs.

  • I have utilized SharePoint for document collaboration and resource management. At Cisco, I launched an internal marketing resource hub, improving team collaboration and reducing campaign execution time by 8%.

Testimonials

  • "Angkrish is a quick learner who quickly grasped technical concepts and turned them into compelling narratives and messaging documents. His initiative, strong communication skills, and dedication allowed him to produce results quickly and make a significant impact during his time with us. He is well-prepared for a successful marketing career."

    Ken Smith - Senior Marketing Manager, Cisco

  • He brought a fresh energy to the team and was exceptional in creating pitch decks and presentations that effectively communicated our value proposition. He successfully conducted targeted email and social media campaigns, demonstrating strategic thinking and strong storytelling abilities. His collaborative approach made him a valuable team player

    Manu Kohli - CEO, CogniAble

  • "I was impressed by Angkrish's performance as a Product Marketing Manager especially in his cross-functional collaboration. He consistently brought creative and exceptional ideas for product promotion and go-to-market strategies. His knack for developing impactful marketing initiatives made a significant difference in our overall market presence."

    Amit Gujral - Director, Encardio Rite Group