Dunkin

Developed a complete Media planning and buying plan focusing on in-depth market and consumer research to increase brand awareness and engagement . The plan includes a Media mix for video, digital display, audio, print, OOH and search.

Campaign Objectives

1. Increase Dunkin’s target audience in the West coast by 25%

2. Gain TikTok followers by 150k (5%)

3. Increase daily application activity by 50%

4. Increase store visits at target cities by 40%