This project focused on analyzing Hasbro’s brand strategy, market positioning, and product development to enhance its competitive edge in the toy and entertainment industry. Through an in-depth study, we explored consumer personas, competitive analysis, and strategic recommendations to strengthen Hasbro’s brand presence and customer engagement.
Skills Utilized
Market Research & Consumer Insights – Developed detailed consumer personas and psychographic analysis to understand purchasing behavior.
Competitive Analysis – Conducted 2D SWOT analysis, Concentric Circles of Competition, and retail experience evaluation to identify market gaps.
Brand Positioning & Messaging – Created a refined positioning statement to align with Hasbro’s functional and emotional brand benefits.
Go-To-Market Strategy – Suggested distribution channel expansion, pricing strategies, and product innovation to enhance market penetration.
New Product Development – Conceptualized interactive learning toys, digital-integrated board games, and educational kits to future-proof Hasbro’s offerings.
